A recent survey of Forrester Research among 1200 American & European buyers of larger companies shows that B2B buyers are "more than average" active in social media.


Quote:
"* 91% of these technology decision-makers were Spectators -- the highest number I've ever seen in a Social Technographics Profile.
This means you can count on the fact that your buyers are reading blogs, watching user generated video, and participating in other social media...

* 55% of these decision-makers were in social networks (Joiners) -- despite as mature businesspeople and not college students, you'd think they'd be participating a lot less.

* 43% are creating media (blogs, uploading videos or articles, etc.) and 58% are Critics, reacting to content they see in social formats. Again the numbers are very high compared to other groups we've surveyed, and again the level of participation for business purposes is also very high."
Unquote.

The meaning of this?

If you don't have a social strategy yet, sorry, you are too late!

At least, almost...
And with a "social strategy" I don't mean social media as a mere marketing tool, but as a total corporate strategy to become an "Enterprise2.0" organization...

This figure shows it all: