Workshop Infinite Possibility

Workshop Infinite Possibility - 31 October 2011 t/m 01 November 2011

The Infinite Possibility Workshop
Creating Customer Value on the Digital Frontier

Creating Customer Value Through Digital Experiences
Businesses across all industries embrace digital technology, but there hasn’t been the right framework to explore its power and its possibility – until now.

Consumers (and business customers) will always be open to innovative real-life experiences. But the greatest opportunities today lie in thinking about how to use digital technology to stage compelling experiences, whether they enhance what’s going on in the real world, simulate real experiences within a virtual world, or create permeable boundaries between the two. The Infinite Possibility Workshop provides a new way of thinking about creating wondrous, immersive, and fully engaging experiences that effectively fuse together the real and the virtual. In the space of two days, it provides examples, thought experiments, and tools for envisioning, determining, and implementing the multi-dimensional experiences people desire today. This workshop will supercharge your offerings, your customer relationships, and your business by enabling you to determine exactly which technology-enabled experiences are right for you amidst, yes, the infinite possibility.

Workshop Structure

As a way to understand the classifications and possibilities of experiences – real, virtual, and in-between – Joe Pine and Kim Korn have created and refined a model called the “Multiverse” which finally makes sense of today’s explosion of digital technology. Within the Multiverse, Pine & Korn have identified eight realms that delineate the myriad ways people undergo experiences – creating a brilliant lens through which to explore undiscovered opportunities. Workshop participants will experience the Multiverse both individually and in small teams, working through several rounds that include seeing how the various ideas can be integrated into even higher-value experiences. The best of these ideas will then be refined through several rounds of experience design, so that participants take away actionable ideas for new offerings in their business. Discover how to accelerate your innovation efforts

What You Will Learn

How today's Experience Economy demands experiential offerings -- and how the cutting edge of economic value is on the digital frontier
The three dimensions that define Reality -- and how digital technology flips them to define Virtuality
How these two experience realms form the anchors of the Multiverse alongside the six other "third spaces" in between that incorporate aspects of each anchor
To experience each of these eight realms, not just learn about them
Key exemplars and core principles for every realm to guide your ideation
How to Reach through the Realms to develop specific ideas for your business
How to, then, forgo the realms for even more creative thinking by Varying the Variables of the Multiverse
To describe the best selected potential experience offerings through provided templates
How to refine each possibility through time-proven experience design principles
How to then conduct your own Multiverse experiences for your customers.

Workshop Infinite Possibility

Where: Seats2meet.com Utrecht Central Station
When: 31 Oktober & 1 November
Speaker: B. Joseph Pine II & Kim Korn
Introduction by: Ronald van den Hoff
Price: 1 person : 995,- Euro (ex. VAT)
2 persons: 1.895,- Euro (ex. VAT)
3 persons: 2.595,- Euro (ex VAT)
4 persons: 3.195,- Euro (ex VAT)
5 persons: 3.695,- Euro (ex VAT)
The prices above include lunch for both days as well as dinner.

Register now!

Workshop Leaders

B. Joseph Pine II, co-author of The Experience Economy, has studied both how companies use digital technologies and what current experiences they enable. Through this research he has developed a way to discover the infinite possibilities for creating innovative and extraordinary experiences that effectively fuse together the virtual and the real.

Kim Korn, founder of Create Advantage, Inc. and an expert at guiding companies to create advantage through innovation, and co-author of the upcoming book with Joe Pine entitled Infinite Possibility: Creating Customer Value on the Digital Frontier.

Getting Started!

The Infinite Possibility Workshop is perfect for any company across the experience design spectrum – whether you are currently staging experiences for your customers or are just beginning to explore this strategy. Bring your teams from product development & design, customer innovation, marketing, or strategy (or all of them!) and witness the power of the Multiverse for creating innovative and extraordinary experiences that engage customers and create persistent advantage.

> Buy the book!

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