2010 International Place Branding Yearbook (Go & Govers, Palgrave)

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets

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FREE Journal Access

Robert Govers  -  01/03/2012 13:53:00  -  66x read(s)
FREE Journal Access
From March 1st to 31st Palgrave is providing free, online access to their impressive list of more than 60 journals and also to a selection of their online resources and ebooks content. Please access our Journal of Place Branding and Public Diplomacy for free during Palgrave's March promotions: Access All Areas!
http://www.palgrave-journals.com/pb/index.html
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