2010 International Place Branding Yearbook (Go & Govers, Palgrave)

Introduction and Organization, Frank Go & Robert Govers

Part 1 section of chapters on multidisciplinary perspectives
  • An Organizational Perspective on Space and Place Branding, Stewart Clegg and Martin Kornberger
  • A Political Perspective on Place Branding, Simon Anholt
  • Place Marketing as Politics: The limits of Neo-liberalism, Aram Eisenschitz
  • Knowledge Theory Perspective on Place Branding, David Snowden
  • Country Images: Why they influence consumers, Peeter Verlegh
Part 2 section of chapters on individual place case studies
  • Case A: The Role of Nokia in Branding Finland: Companies as vectors of nation branding, Ulla Hakala, Arja Lemmetyinen and Juergen Gnoth
  • Case B: Branding Nonmetropolitan Illinois, Adee Athiyaman& Chris Merrett
  • Case C: Creating Desert Islands: Abu Dhabi, Geert Reitsma& Stephen E. Little
  • Case D: In the shadow of Bangalore - Place branding and identity for Chennai, Stephen E. Little
  • Case F: Public Private Partnership to foster Science, Higher Education and Innovation: The Case of Switzerland with swissnex Boston, Marc Fetscherin& Pascal Marmier
Part 3 section of chapters on 'Future Evolution of Place Branding'
  • Social Media and Immersive Worlds: Why international place branding doesn't get weekends off, Joshua Fouts
  • E-Branding of Places, Robert Govers& Frank Go
  • News Coverage of Foreign Place Brands: Implication for communication, Roland Schatz& Christian Kolmer
  • Place Branding and Intellectual Property, Antonio Russo and Giovanna Segre
  • Website Analysis: Brand Africa, Jeroen van Wijk, Frank Go& Robert Govers
  • Orchestrating the innovation process of place branding, Murthy Halemane& Felix Janszen
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Robert Govers  -  01/03/2012 13:53:00  -  66x read(s)
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