2010 International Place Branding Yearbook (Go & Govers, Palgrave)

'This is a valuable and wide-ranging volume which will be of great interest to practitioners and scholars of place branding alike'. - Nicholas J. Cull, Professor of Public Diplomacy, University of Southern California.

'In order to advance the field of place branding, a much stronger multidisciplinary approach is required than has occurred to date. The intellectual bridging between different fields provided by this book represents an important step in embracing that multidisciplinary perspective'. – Keith Dinnie, Associate Professor of Business, Temple University Japan

'This book has captured the heart of the theoretical and practical aspects of place branding as a strategic component of business today. Go and Govers have managed to succinctly present the various facets of this topic in a cohesive, logical and comprehensive manner. They have brought together key scholars and thinkers in the field and produced the most up-to-date scenario of the state of research and practice'. - TC Melewar, Professor of Marketing and Strategy, Zurich University of Applied Sciences

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FREE Journal Access

Robert Govers  -  01/03/2012 13:53:00  -  66x read(s)
FREE Journal Access
From March 1st to 31st Palgrave is providing free, online access to their impressive list of more than 60 journals and also to a selection of their online resources and ebooks content. Please access our Journal of Place Branding and Public Diplomacy for free during Palgrave's March promotions: Access All Areas!
http://www.palgrave-journals.com/pb/index.html
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