In the ever desperate search of creating more insight into the “talk of the town”, I stumbled upon radian6.
It allows you to create a dashboard, using 5 types of widgets to create insight into talk around your brand(s).
These widgets are :
Influence viewer
Creating an oversight of where the biggest “talk” (and who) around your brand is available
River of news
Creating a resultset of your search keywords, with the ability to filter and sort, based on various metrics
Topic Trends
Creating a linear graph with a trend graphic allowing you to compare yourself with competitor buzz for example
Topic Analysis
Almost the same as topic trending, although the drilldown is counted, and can be segmented in several parts.
Conversation Cloud
Creating a tagcloud with topics around the keywords you’ve searched for. Allowing for more drilldowns (and creating other widgets from those tags again)
Radian6.com seems to be offering the best possibilities at the moment, for checking out the “buzz” around your brand in several sources, including :
And also applies several metric like influence, number of inbound links and several others to create great overviews in several posibilites, like piecharts, graphs and textual overviews.
Possibilities are almost limitless and drilling down into the results is really impressive.
Creating reports, sending them automatically is also very easy and possibly one of the most powerfull tools included into the Radian6 platform is the “workflow” option in the “River of news” widget of radian6.
Want to read my full insight ?
Download this small paper here !
And I suggest you attend a webinar asap to check out the demo and try it yourself !
Cost ? TBA, I'll keep you posted !