Place Branding (Govers & Go, 2009, Palgrave)
‘This book makes a very useful addition to the rather scarce literature on the subject. What I always look for, and what I’m particularly gratified to find in this book, is a prominent acknowledgement of the 'deeds not words' school of thought which I devote most of my energies to communicating.’ - Simon Anholt, Government Advisor; Author of the Anholt Nation Brands Index and Competitive Identity (Palgrave); Member of the UK Foreign Office’s Public Diplomacy Board

‘Robert Govers and Frank Go's new book brings a new level of intellectual rigour to the often misunderstood subject of place branding.’ - Nicholas Ind, Managing Partner of Equilibrium Consulting; Author of Living the Brand (Kogan Page) and Branding Governance (Wiley)

‘This book is a valuable addition to current thinking on the subject of place branding. It offers fresh insights and perspectives. I thoroughly recommend it for practioners and students of place marketing’ – Roger Pride, Marketing Director of Visit Wales and co-author of Destination Branding, Creating the Unique Destination Proposition (Elsevier)

‘I truly appreciate this book’s attempt to approach the practice of place branding from an (applied-) academic perspective.’ - Sicco van Gelder, Founder of Placebrands and author of Global Brand Strategy-Unlocking Branding Potential Across Countries, Cultures and Markets (Kogan Page).

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Robert Govers  -  01/03/2012 13:53:00  -  66x read(s)
FREE Journal Access
From March 1st to 31st Palgrave is providing free, online access to their impressive list of more than 60 journals and also to a selection of their online resources and ebooks content. Please access our Journal of Place Branding and Public Diplomacy for free during Palgrave's March promotions: Access All Areas!
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