Still, I'm missing the point of brand presence on twitter, I really don't care about getting that kind of information (my RSS fills that need, NBA scores, soccer scores, stocks etc.) but the personal way of connecting (with the minister of foreign affairs for example, @maximeverhagen) is really the additional dimension in it. Having the possibility to directly connect to the creaters of twitter, twitterific or Qash is really a big, big upside of twitter !