Your Digital DNA consists of tags which are connected to you. This tagcloud says something about who you are, because the content automatically adapts itself to your activities in the network. When you post a blog about marketing, or when you start a Plaza about digital media, these subjects will be prominent in your tagcloud. The more you’ll write or read about it, the bigger the tags will be.

Your Digital DNA will change continually. That’s why it’s interesting to not only see the relevance of the tag, but also the role they have. The colour of a tag will show if it’s new, increased or decreased in value. Some tags will disappear after a while.

It could be that there are some tags in your Digital DNA which you don’t agree with or which you think are inappropriate. In this case, go to “edit tagcloud”.