This week I visited, together with Marielle, The Nyenrode Business University for a lecture of CK Prahalad, the most accredited business strategy thinker of our modern world.

His story, very well presented with lots of humour, is basically simple:
N=1
R=G

That all there is to know!

A brief explanation...
The company/organization as the centre of value creation has gone. Value is created by having access, not ownership and by influence, not control. Value is created outside of the present comfort zone of companies.
In a time where Internet creates global connectivity, convergence, digitization and social networking, the balance of power is shifting form the organization towards the consumer/stakeholders.

The company or organization has to transform to a Nodal entity: a platform to facilitate collaboration between all stakeholders. Enterprise2.0!

The Client is 1. Unique. Period.
Every client wants a personalised, co-created experience when dealing with the Nodal Company. There is the competitive advantage.

Thus N=1

The Resources are Global.
Even for smaller companies. Information is everywhere. Collaboration in the value chain, without any reservations, is the key.

Thus R=G

Prahalad latest book The New Age Of Innovation therefore is a must read!