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Erik van 't Klooster Erik van ‘t Klooster has been working as a lecturer, consultant and researcher in the field of event and tourism marketing for the past five years. While working for the Centre for Tourism Management (Rotterdam School of Management, Erasmus University), under the guidance of Professor Dr. Frank Go the idea of an online destination brand community emerged. In fall 2008, Erik met up with Robert Govers and Gerard van Keken to see how this idea could be implemented in practice. Now with the help of Mindz.com things really start to get moving…
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