Since I am involved with connecting communication, all kinds of books cross on my path. Like 'Persuasion' by Edwin den Boer . @ vanduurenmedia offered the book in exchange for a review.

A small booklet size that fits easily into my bag, ideal for public transport passengers. It reads easily, which is also an advantage, if you're in a crowded tram or train.
The content consists of three parts:
1. Tricks to being right
2. Methods for honest discussion
3. Techniques to persuade people to do something
I like this because it forces you to think about what result you want to achieve and who your target audience is.

The book is packed with techniques, methods, examples and models. The author indicates that the book is based mainly on classical rhetoric, a system for persuasive public speaking and cognitive psychology. The examples show that he has used many other sources. I miss a separate sources list, now I have to use infographics to look for references.

The contents overwhelmed me. It is clear that the author has so much knowledge, so much that he sometimes seems to forget that the reader has not. Although the language is easy, the information density per section is huge. Not a book to read in one session.
But if you want to boost your persuasion power through techniques and methods, you should
take time.

After reading the book I was left with the question: Is this what a leader needs to be connective? Or is not about methods and techniques, but rather to the authenticity of the leader? We investigate further ...



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