Gerard van Keken

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Gerard van Keken

Gerard van Keken currently serves as an independent consultant/project-and eventmanager (‘Merkwaardige Identiteit’/’Remarkable Identity’), freelance teacher in the Netherlands and China and works on his PhD at Erasmus University Rotterdam. After travelling Europe, the Middle & Far East, Australia and North America extensively for some years in his younger days, Gerard has been involved in many research- and consultancy projects for organisations, entrepreneurs and governing authorities. His research interests are placebranding and placemaking, coastal and rural tourism, culinary tourism, event management, creative industries, visual culture and photography. His Ph.D is on placebranding and placemaking(brand) identity and image, destination management and collaborative strategies.
Gerard is the founder of the Taste of Zeêland, culinary and cultural events on regional products, the encounters of hosts and guests, design contests on fashion and jewellery to bridge folkloristic culture and fashion with the contemporary world.

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Weblog

let's not forget the rural are...

Gerard van Keken - 30/10/2009 09:05:00 - 108x read(s)

Although the world population is more urban than rural, we should not forget the rural areas.
90% of surface area of the EU-nations f.i. are rural. How can we use placebranding and placemaking strategies to develop these areas?
Have a look at a presentation that was given at a conference 'International policy Forum on regional Development' for a project on vital rural areas last september in Norwich...