Robert Govers is currently serving as Adjunct Associate Professor, holding the Visit Flanders Chair in Tourism Management on the Master in Tourism programme of the Consortium University of Leuven, Belgium, where he was also Project Manager at the Flemish Center for Tourism Policy Studies. Besides this he is a visiting faculty and consultant and works with The Hotel School The Hague, Rotterdam School of Management, IULM University in Milan and several institutes in Dubai. Prior to his return to the Benelux, Robert worked in Dubai as a senior lecturer in tourism and marketing for four years, including two years at the Emirates Academy of Hospitality Management. Together with Prof. Dr. Frank Go he is the author of: Place Branding: Glocal, virtual and physical, identities constructed, perceived and experienced (2009, Palgrave). He also co-authored several journal articles and conference papers in the field of place branding, tourism, hospitality and quality management, e-commerce in tourism and tourism research and marketing. As a project manager, Robert has been involved in many consultancy projects for reputable organisations such as IATA, the European Commission, the Flemish Government and various Dutch ministries and tourism promotion boards. Robert started his teaching career as a visiting lecturer at the Witwatersrand Technikon Johannesburg (RSA) and as a Research Associate for the Centre for Tourism Management at the Rotterdam School of Management. He has taught courses on place branding, marketing, services marketing, strategic services marketing, and research methods.