Robert Govers

Did your country make the list?

Robert Govers  -  27/06/2014 09:19:00  -  (0)  -  427 x read(s)  -  6 replies(s)
Did your country make the list?
Post by TED.

Good Country Index

Robert Govers  -  24/06/2014 12:49:00  -  (0)  -  380 x read(s)  -  4 replies(s)
Good Country Index
Ireland is the “goodest” country in the world says first ever ‘Good Country Index’ which measures what 125 countries on earth each contribute to humanity and to the rest of the planet.
The Good Country Index combines 35 separate indicators from the United Nations, the World Bank, the Basel Convention, the Global Footprint Network and several other international NGOs and institutions and provides a balance-sheet for each country
  • Ireland turns out to be the ‘goodest’ country on earth. For the size of its economy, its combined global contributions to science
...

Dutch Regional Branding

Robert Govers  -  09/02/2014 10:14:00  -  (0)  -   -  969 x read(s)  -  21 replies(s)
Dutch Regional Branding
In the violence of global financial markets, media, mobility and technology, it is increasingly important - economically - that countries, regions and cities build name recognition and a good reputation. Fortunately, the Dutch are blessed with a strong country brand as Holland ( 12th in global rankings ) and a strong city brand like Amsterdam ( 11th in world rankings ). Yet, it is not surprising that several Dutch regions are worried about their own 'brand value'. Because of the priming effect of the Randstad (the area including the cities of Amsterdam, Utrecht, The Hague and Rotterdam...

Why place branding is not about logos and slogans

Robert Govers  -  14/06/2013 18:43:00  -  (5)  -   -  1657 x read(s)  -  22 replies(s)
Why place branding is not about logos and slogans
Read: Free Editorial in Place Branding and Public Diplomacy
Many authors in this journal and commentators elsewhere have repeatedly claimed the relative insignificance of logos and slogans in place branding. Yet, many practitioners and policymakers continue to spend time, money and effort on them. Maybe there are good reasons why logos and slogans are popular and some of these arguments will be addressed in this editorial. However, for those of us that look beneath the surface, it seems rather obvious that the contribution that logos and slogans can make to the management of places as brands is...

Social Media and Place Brands

Robert Govers  -  07/02/2013 16:33:00  -  (2)  -   -  2813 x read(s)  -  19 replies(s)
Social Media and Place Brands
Social Media and Place Brands
By: Robert Govers, February 7th, 2013
Earlier this week I delivered a keynote speech at the Holland Marketing Congress (#hmc2013) organised by @NBTC, @AmsterdamRAI and @HSMAI_NL about Nations as Brands, Competitive Identity and Brand Holland. In short, my argument was (as usual) that to consider places (nations, regions, cities) as brands is not about logos, slogans and advertising campaigns but about developing structures, systems and strategies that will enable places to coordinate, stimulate and co-create initiatives (policies, projects, investments) that are...

OUT NOW: International Place Branding Yearbook 2012

Robert Govers  -  28/11/2012 14:40:00  -  (0)  -   -  1520 x read(s)  -  14 replies(s)
OUT NOW: International Place Branding Yearbook 2012
Thanks to @Nickind @GildoSeisdedos @otgaar @newsmaniac @DualCitizenInc and many others, the 2012 International Place Branding Yearbook is OUT NOW
http://www.mindz.com/plazas/2012_International_Place_Branding_Yearbook_(Go___Govers,_Palgrave)
The International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability is the third annual volume in the Yearbook series and looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in global, national and...

Telling a Prime Minister that he should be in jail

Robert Govers  -  09/01/2012 21:21:00  -  (1)  -   -  896 x read(s)  -  7 replies(s)
Telling a Prime Minister that he should be in jail
Today I was invited to give a talk on ‘Place Branding and Tourism Marketing’ on the occasion of the installation of the new Strategic Advisory Council for the Department of International Flanders, Flemish Government.
I was the last of 4 speakers and after that, the Flemish Prime Minister Kris Peeters, was going to deliver a speech during the reception.
However, the presentations were running late and the Prime Minister turned up early, so he entered the room half-way my presentation, just 2 slides ahead of this quote from Simon Anholt:
Although Belgium isn’t the greatest brand...

International Place Branding Yearbook 2011 Now available

Robert Govers  -  04/10/2011 13:20:00  -  (0)  -   -  1451 x read(s)  -  9 replies(s)
International Place Branding Yearbook 2011 Now available

The International Place Branding Yearbook 2011 defines reputational risk as a consequence of the failure to manage other risks effectively. It provides a unique overview of place reputation indices, such as the Anholt–GfK Roper Nation Brands IndexSM, Country RepTrak™, The FutureBrand Country Brand Index, The East West Nation Brand Perception Index, and The Global Peace Index. The Yearbook also underscores the importance of culture and society and raises a central question: What happens when that deep felt connection between identity and landscape is ruptured? How do such...
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