Robert Govers

International Place Branding Yearbook 2011 Now available

Robert Govers - Tuesday 04 October 2011 - 13:20 - 1359 x read

The International Place Branding Yearbook 2011 defines reputational risk as a consequence of the failure to manage other risks effectively. It provides a unique overview of place reputation indices, such as the Anholt–GfK Roper Nation Brands IndexSM, Country RepTrak™, The FutureBrand Country Brand Index, The East West Nation Brand Perception Index, and The Global Peace Index. The Yearbook also underscores the importance of culture and society and raises a central question: What happens when that deep felt connection between identity and landscape is ruptured? How do such ruptures affect people, as citizens, consumers and tourists?

The International Place Branding Yearbook 2011
  • Will improve understanding of the place branding phenomenon, through synthesis and drawing material together for practitioners, researchers and educators;
  • Provides a ‘state-of-the art’ review of research through the lens of selected individual case studies;
  • Interprets the challenges of reputational risk that place brands face, particularly through the exploration of the theme of perception methodology research and content analysis.


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Latest Change by: Robert Govers on Thursday 03 October 2013 - 08:47

Comments

marta vallejo arenaz
marta vallejo arenaz -  (2011-10-08 22:36)
Country Branding Rankings differ too much to one another. I do not think they are a consistent measure of the reputation of a country.

Thay should include all the countries in the world to be more accurate.

I am passionate about Place Branding and really enjoy reading about new book releases about the matter.

Marta Vallejo Arenaz
www.grantaconsulting.com
 (2013-10-03 02:03)
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