The International Place Branding Yearbook 2011 defines reputational risk as a consequence of the failure to manage other risks effectively. It provides a unique overview of place reputation indices, such as the Anholt–GfK Roper Nation Brands IndexSM, Country RepTrak™, The FutureBrand Country Brand Index, The East West Nation Brand Perception Index, and The Global Peace Index. The Yearbook also underscores the importance of culture and society and raises a central question: What happens when that deep felt connection between identity and landscape is ruptured? How do such ruptures affect people, as citizens, consumers and tourists?
The International Place Branding Yearbook 2011
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Will improve understanding of the place branding phenomenon, through synthesis and drawing material together for practitioners, researchers and educators;
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Provides a ‘state-of-the art’ review of research through the lens of selected individual case studies;
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Interprets the challenges of reputational risk that place brands face, particularly through the exploration of the theme of perception methodology research and content analysis.
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