Place Branding and Public Diplomacy
Special Issue on Africa
Call for papers
Africa is the world’s second largest and second most populated continent after Asia. It has a diverse geography and climate, which varies from Mediterranean along the northern coast, desert in the Southeast and North, to a tropical climate in Central and Western parts and even subarctic in its highest mountain areas.
Africa is also a resource rich continent. It has oil, minerals, timber, wildlife, water and a rich soil for agricultural purposes. Due to its wealth of resources, Africa has been a magnet for people throughout time. Hence, present day Africa is made up of a diverse population with different cultures, distinct local habits and religions. By the end of the nineteenth century, Africa was divided and colonized by Europeans who introduced their own languages. In addition to local languages, Africa was introduced to multiple European languages and Arabic.
UNESCO estimates that more than two thousand languages are spoken in Africa. This makes Africa the most multilingual continent in the world and a place where it is normal for individuals to speak one or more of the local African languages plus one or more European languages. Africa not only has an abundance of rich and diverse natural resources, but geographically it also includes several unique UNESCO heritage sites; such as the pyramids of Egypt, the city of Timbuktu and the monolithic churches at Lalibela in Ethiopia. The combination of sites and attractions makes Africa a very attractive place to visit.
Moreover, in the past few years the impact of wars and violent incidents in Africa has declined and processes of democratization have gained momentum. Africa has become a more peaceful and stable place and is therefore more attractive for investment. This stabilization has led to an increased flow of money to the region and has contributed to Africa’s continuing growth, the emergence of a stronger middle class and an increase in competition among places.
It is in this context that countries all over Africa have been making an effort to build their brands to differentiate their offerings and to attract tourists, investment and people, in particular from Asia in addition to post-colonial Europe, where the troublesome image of Africa, constructed historically and because of media coverage, might still disadvantage countries, regions and cities on the continent. At Place Branding and Public Diplomacy, we are interested in furthering our understanding about what brand activities and public diplomacy efforts have been undertaken on this continent. Therefore, this special issue of Place Branding and Public Diplomacy invites scholars and practitioners to submit articles that help advance our understanding about place branding and public diplomacy efforts conducted by the different countries, regions and cities in Africa.
We welcome empirical research, conceptual papers and case studies that cover
the following topics:
Branding efforts undertaken by countries/regions/cities in Africa
Specific activities developed to help the positioning of a country/region or city brand in Africa
Management activities to support brand strategy
Image research on a country, region, or city in Africa
Influence of the brand Africa on countries/regions/cities or products (COO)
Public Diplomacy efforts to enhance country images in Africa.
Manuscripts will be double-blind peer reviewed. All submissions must follow the author guidelines, available at http://www.palgrave journals.com/pb/author_instructions.html
The deadline for submission isJanuary 31, 2013. Papers should be emailed as Word files to Dr. João Freire (email: firstname.lastname@example.org)