Robert Govers

OUT NOW: International Place Branding Yearbook 2012

Robert Govers - Wednesday 28 November 2012 - 14:40 - 1571 x read
Thanks to @Nickind @GildoSeisdedos @otgaar @newsmaniac @DualCitizenInc and many others, the 2012 International Place Branding Yearbook is OUT NOW
http://www.mindz.com/plazas/2012_International_Place_Branding_Yearbook_(Go___Govers,_Palgrave)


The International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability is the third annual volume in the Yearbook series and looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in global, national and local markets. This edition focuses on sustainability, smart growth and place branding. It uses the definition of smart growth as the capability of, first, making appropriate judgments according to the relevant performance measures, which lie in the overlap of three factors: efficiency (doing things right), equity (doing the right things) and effectiveness (doing the right things right); and, second, to configure the variables appropriately i.e., to 'getting it all together' in a balanced-centric manner, a priority for future city branding

This volume provides various disciplinary perspectives for mapping ways to lead place branding toward the smart growth paradigm designed to build performance, guided by sustainable values, cultural identity and social inclusive strategies. This Yearbook also underlines the importance of cities not only as the source of around 80 per cent of carbon dioxide emissions, but importantly as ecologically-rejuvenated brands.

The International Place Branding Yearbook 2012:
  • Will improve understanding of place branding not only as multi-actor and multi-sector, but increasingly as a multi-layered process;
  • Provides a city typology affording the potential development path for defining brand value propositioning;
  • Interprets the critiques about production and consumption entangled in place brands, including accusations questioning their usefulness and viability.

Buy at: or
Latest Change by: Robert Govers on Sunday 14 September 2014 - 16:18

Comments

 (2013-06-25 09:51)
This comment is deleted
 (2013-09-21 06:58)
This comment is deleted
 (2013-10-03 02:02)
This comment is deleted
 (2013-10-31 02:36)
This comment is deleted
 (2014-04-20 03:30)
This comment is deleted
 (2014-04-22 10:55)
This comment is deleted
 (2014-04-30 03:11)
This comment is deleted
 (2014-06-01 09:14)
This comment is deleted
 (2014-07-03 05:31)
This comment is deleted
 (2014-08-25 08:00)
This comment is deleted
 (2014-09-01 06:18)
This comment is deleted
 (2014-09-05 03:11)
This comment is deleted
 (2014-09-06 14:56)
This comment is deleted
kaiely
kaiely -  (2014-09-14 09:09)
It looks very good, and cycling pedal binding without choosing clothes to wear are really happy point. Reflector material is placed firmly in the heel model Sneaker Online . Monad is the sole reason for the chain, feelings shoes unique brand of cyclist produces. Do you have an idea of ​​the best gift for cabin crew and cabin crew in here, as my gift to a flight attendant that I used that our our trip Nike Air Force 1 . Or is it a great way to say thank you, thinking of these gifts Congratulations! that attracts a lot of plane spotting Air Force 1 Air Force One airplane interest of the President traveled all over the world Nike Air Jordan , a lot of people and it would be Air Force One frequently if have. For a time, on the floor Nike Air Max , have you ever been stuck in a plane many people are always looking for really? However, there was that blocked for a couple of hours as I felt. It 'a fact that the effect can be achieved when it is a formal way of writing rather than a note of mock surgery Nike Basketball Shoes . Tony Buzan is why I built the basis of the mechanism of the brain and the learning of a formal writing. What is it if these things, you can take a look at the information that follows. Category who offered to each participant, class 1 ranking liquor and tobacco, financial services, automotive, healthcare Nike Dunk Shoes , retail, food, beverage, electronics, media and communication, is a baby goods, household products Nike Shox Shoes , articles Toiletries and cosmetics companies and individuals to Canon Imaging Solutions brand is the most popular in the region, there was the seat of the top brand of the year by lifting the Asian Tsu is followed Air Force 1 Women Low . 2 brand electronics, Sony is a Japan (7 companies ranking), (LG and Samsung) are distinguished by Korean companies (Sony and Panasonic), the Japanese companies in particular Air Jordan 11 XI High Heels . brand consumer electronics manufacturer that has entered the first 3 positions of Nike sports goods Te predominates in 20 top brand. 80 View full text Nike Men's Shox R6 : description of the video Yana's: 5476 Comments: 90 Views Posted by [dribble King of the United Kingdom] Tips and techniques dribble 7:44 Chris Waddle published on February 18, 2008 3:09 Arittake assortment of game that was Kurisuwadoru responsible for the part of England representative of the second half Men's Air Max 2010 . Paolo Maldini, the description of the video (Maradona is also to say the player was struggling to celebrate the most far: the former representative of Italian DF was responsible for the representative of England at the end of 1980 to close the description. Paolo Maldini Nike Dunk Men High , Ultra dribbler was said to be the height of (but said that Maradona even say) the player was struggling more than ever to celebrate:. Arittake assortment yuan DF Kurisuwadoru Italian national game.

Comment on this article

You must be logged in to leave a comment.

Subscribe via email

Follow the comments of this article by email: