By: Robert Govers

On December 10 I will join Simon Anholt, the father of nation branding and leading expert on managing and measuring national identity and reputation, in his Nation Branding Masterclass Middle East, Dubai (http://www.nationbrandingevents.com/nationbranding/middle-east).

As you know, we have done extensive research on Place Branding case Dubai, resulting in several academic journal publications and three chapters covering this signature case in the book that was recently published with Palgrave Macmillan together with Rotterdam School of Management professor Frank Go. The presentation at the Masterclass will share some of the main insights and conclusions of this research, as well as how this case study can offer interesting learnings for the wider Middle Eastern region.

The event will be moderated by Nima Abu Wardeh, Presenter, Middle East Business Report, BBC World News. The day will close with a panel discussion with Mona Al Marri, CEO, Brand Dubai Office.

Book your seat now at a "speaker's friend" discounted rate of £245,- using promotional code nbme1gov by clicking this link (http://www.nationbrandingevents.com/nationbranding/middle-east) and then 'Book Now'.

Simon Anholt is a member of the British Government’s Public Diplomacy Board. He has advised the governments of numerous nations and is Founding Editor of the quarterly journal Place Branding and Public Diplomacy. His books include Brand New Justice, Brand America and Competitive Identity – The New Brand Management for Nations, Cities and Regions. His new book, to come out soon, is called Places. He publishes three major global surveys, the Anholt Nation Brands Index, City Brands Index and State Brands Index that frequently appear in the global press.

The book:
Govers, Robert & Frank M. Go (2009) Place Branding: Glocal, virtual and physical identities constructed, imagined and experience. Basingstoke, Hampshire (UK): Palgrave Macmillan.