Part 1 Towards Place Branding
Chapter 2 The Origins of Place Branding
Chapter 3 Immediate Discipline
Summary of Part 1

Part 2 Place Brand Strategy
Chapter 4 Strategic Place Branding Elements
Chapter 5 Signature Case Dubai: Brand Strategy
Chapter 6 Case Zeeland (The Netherlands): Place Identity Research
Chapter 7 Case Flanders (Belgium): Place Identity Research
Summary of Part 2

Part 3 Place Brand Performance
Chapter 8 Place Brand Performance Elements
Chapter 9 Signature Case Dubai: Projected Image Research
Chapter 10 Mini Case Zeeland (The Netherlands): Place Experience
Summary of Part 3

Part 4 Place Brand Satisfaction
Chapter 11 Place Brand Satisfaction Elements
Chapter 12 Case The Netherlands: Perceived Image Research
Chapter 13 Signature Case Dubai: Perceived Image Research
Summary of Part 4

Part 5 Conclusion
Chapter 14 The 3-gap Place Branding Model
Chapter 15 Signature Case Dubai: Research Conclusions
Chapter 16 How to Build Strong Place Brands that Bridge Gaps

Appendix I: Suggested reading
Appendix II: Survey Content Analysis Procedure
References

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