Robert Govers

A unique systematic, applied scientific and practical design and methods book for place branding, incorporating fundamentals, principles, research based case studies and tools for practitioners, students and researchers.




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‘The Truth about Amsterdam’ wins Dutch City Marketing Award
Robert Govers - 17 January 2010 - 47x read
By: Robert Govers (jury member)
On January 14th, the Dutch Network of City Marketing professionals handed out the first City Marketing Innovation award to the Amsterdam Tourism and Convention Bureau (ATCB) for their innovative www.TruthaboutAmsterdam.com viral campaign. One of www.Placebrandz.com‘s co-founders was part of the jury.
ATCB reacted to a very negative discussion about Amsterdam and... Read more (177 words)

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