Robert Govers
‘This book makes a very useful addition to the rather scarce literature on the subject. What I always look for, and what I’m particularly gratified to find in this book, is a prominent acknowledgement of the 'deeds not words' school of thought which I devote most of my energies to communicating.’ - Simon Anholt, Government Advisor; Author of the Anholt Nation Brands Index and Competitive Identity (Palgrave); Member of the UK Foreign Office’s Public Diplomacy Board

‘Robert Govers and Frank Go's new book brings a new level of intellectual rigour to the often misunderstood subject of place branding.’ - Nicholas Ind, Managing Partner of Equilibrium Consulting; Author of Living the Brand (Kogan Page) and Branding Governance (Wiley)

‘This book is a valuable addition to current thinking on the subject of place branding. It offers fresh insights and perspectives. I thoroughly recommend it for practioners and students of place marketing’ – Roger Pride, Marketing Director of Visit Wales and co-author of Destination Branding, Creating the Unique Destination Proposition (Elsevier)

‘I truly appreciate this book’s attempt to approach the practice of place branding from an (applied-) academic perspective.’ - Sicco van Gelder, Founder of Placebrands and author of Global Brand Strategy-Unlocking Branding Potential Across Countries, Cultures and Markets (Kogan Page).

Buy at: or or

Profiel weblogWeblog RSS

‘The Truth about Amsterdam’ wins Dutch City Marketing Award
Robert Govers - 17 January 2010 - 102x read
By: Robert Govers (jury member)
On January 14th, the Dutch Network of City Marketing professionals handed out the first City Marketing Innovation award to the Amsterdam Tourism and Convention Bureau (ATCB) for their innovative www.TruthaboutAmsterdam.com viral campaign. One of www.Placebrandz.com‘s co-founders was part of the jury.
ATCB reacted to a very negative discussion about Amsterdam and... Read more (177 words)

More articles

The image of brand Dubai is dented, Nation Branding Masterclass well timed - Get "speaker's friend" rate at Nation Branding Masterclass Dubai - Place Branding Cases on www.placebrandz.com - Our Place Branding Principles on www.placebrandz.com - www.placebrandz.com Active
Uitgelicht door MINDZ
Services Privacy Terms of Use In The Press Contact